Lambretta is the brand name of a line of motor scooters initially manufactured in Milan, Italy, by Innocenti.
In 1922, Ferdinando Innocenti of Pescia built a steel-tubing factory in Rome. In 1931, he took the business to Milan where he built a larger factory producing seamless steel tubing and employing about 6,000. The factory was heavily bombed and destroyed during World War II. It is said that surveying the ruins, Innocenti saw the future of cheap, private transport and decided to produce a motor scooter, competing on cost and weather protection against the ubiquitous motorcycle.
Lambretta was the name of a mythical water-sprite associated with the river which runs adjacent to the former production site.