Laverda was an Italian manufacturer of high performance motorcycles. The motorcycles in their day gained a reputation for being robust and innovative.
The roots of the Laverda Motorcycle company go back to 1873, when Pietro Laverda decided to start an agricultural engines enterprise – Laverda – in the small rural village of Breganze, Italy.
In October 1949, Pietro's grandson Francesco founded Moto Laverda S.A.S.
Assisted by Luciano Zen, and after hours of running the normal agricultural business, Francesco had started in 1947 to design a small motorcycle which became one of the most successful motorcycles in history.